Subaru’s Advanced Tourer Concept a preview of the automaker’s capabilities

Station wagon. Radio Flyer wagon. Bandwagon. All of these vehicles are sure to call to mind a certain image, but what if that image needed an upgrade?

 

Unfortunately, we can’t promise much in terms of Radio Flyer wagons or bandwagons, but Fort Myers Subaru dealerships are hoping to introduce car shoppers to a new kind of wagon – one that they could never have pictured before.

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Subaru goes from Imprezas to individuals

Individuality is something that humans value fairly highly. It’s what makes each of us different, unique and special. It can also be a lifelong journey to understand and appreciate.

But are cars the same? They will be now.

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No need to teach this old dog new tricks

As the old saying goes, you can’t teach an old dog new tricks.  While the debate continues on the validity of this saying the discussion ceases at the point that there is no need to teach an old dog new tricks, which is exactly what you will see when you step on our Ft. Myers Subaru dealer lot of O’Brien Subaru to check out a used Subaru Impreza WRX.  Our used model years of the Subaru Impreza WRX on our Ft. Myers Subaru dealer lot are so impressive that you’ll find no need to teach these old dogs new tricks. Continue reading

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Lanky sorts should seek Subaru

At 5’4”1/4 inches, I am rather on the short side and therefore, I have always been envious of the long legged lanky sorts.  From down here, it is incredible how much easier life up there seems.  The long legged lanky sorts can use all of their kitchen cabinets, for example, even that impossible to reach for us “shorties” top shelf.  Everything from light bulb changing to hedge trimming, car washing and more seems to be a breeze for my peers who have been blessed with long legs (not to mention the outfits they can pull off). Continue reading

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Subaru continues to upgrade interior

About a year ago, Subaru headquarters pledged to upgrade the interior of all of its vehicles, including those found on your local Naples Subaru dealer lot of O’Brien Subaru.  Previously, Subaru vehicles were well known for their rough and rugged, all-wheel drive capabilities, but were often judged for their lack of interior amenities.  However, thanks to a push to take the brand into the mainstream automobile market, Subaru pledged to bring the interior of its vehicles up to par with their impressive exteriors. Continue reading

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At Subaru, we love our bank (No, really!)

Have you seen the commercial where the man and woman seemingly have just gotten back to her place after a blind date, where they are greeted by her dog?  Continue reading

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Subaru to introduce new model, of sorts

Subaru recently announced plans to introduce a new model, of sorts, to its already impressive lineup.  I use the term “of sorts” because this new model is really a take off of an existing Subaru model under an all-together new Subaru title – that of the Subaru XV.  The Subaru XV is set to be a better, more appealing and able version of the current Subaru Impreza hatchback known as the Outback Sport. Continue reading

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More car, same price

Don’t you just love when companies market their goods with more product for the same price?  Typically we see this most on food and household products, such as cleaning supplies and beauty supplies.  As consumers, even if we do not actually want “20%” more of the good, the mere fact that we get this extra bit for the same price makes us feel quite good about ourselves.  Continue reading

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Future for Subaru looks promising

Every major corporation knows the key to long-term success comes in the form of hooking young consumers on your product.  Beverage companies spend millions of dollars in advertising and their advertisements often feature young, hip models and the hottest trends in an effort to get young consumers to think a product is cool long into middle age.  Retail stores like Target do the same.  Continue reading

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Be a legacy

In today’s world, achieving “legacy status” is something quite respected.  In order to become a legacy, you must do something better than anyone else has done before and, in addition; you must be great in other ways as well.  Thus, becoming a legacy is quite a hard thing to do.  Once in a while, however, legacies do come around and they command respect and attention. Continue reading

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